Pay Per Click Management
OUR PPC MANAGEMENT SERVICE
With over 5 billion searches across the platform per day, Google has become the place to go for anyone searching for a product or service. For this reason, investing in a Google Pay Per Click campaign feels like a no-brainer if you want to get your brand in front of the right people at the right time.
At Squish Marketing we have the expertise in PPC management to work with you in creating high performing, results driven campaigns that focus on your business objectives. We can deliver campaigns that generate the clicks, leads and ultimately the sales that you are looking for to drive your business forward.
CREATING YOUR PPC CAMPAIGN
YOUR GOALS
We will work closely with you to understand your goals, whether that be to create online enquiries, website visits, telephone calls, store visits or appointment bookings. From this we can understand how best to structure your campaign to meet each of the goals you have identified.
YOUR AUDIENCE
Because Google allows us to set very specific parameters on our ads, we will get a firm understanding of your audience so we can create campaigns that will be shown to the exact audience you want to target. This can include their age, gender, and location to name but a few.
KEYWORD RESEARCH
You may think you know what your potential customers are searching for, but this can often come as quite a surprise. Knowing the search terms that your potential customers are using is the most important stage of setting up your campaign, to make sure your ads are showing to the right people.
MANAGING YOUR PPC CAMPAIGN
CONTINUED ANALYSIS
We won’t just set up your campaign and leave it to run. Part of delivering a successful PPC campaign is about monitoring the performance and making changes as and when needed to ensure the best results. We will do this constantly, ensuring your campaign is running to its optimum level.
CREATING ADS
We will produce all the copy for your adverts, ensuring it is relevant to the keywords that your potential customers are searching for. Again, we will monitor these constantly and make changes to ads where needed to ensure the highest click-through-rate.
REPORTING
We will provide you with monthly reports to show the performance of your campaign along with the work that we have completed that month and what return has been generated. We will walk you through these reports so that you know you are getting value for money and understand your campaign in detail.
STRAIGHT FOWARD PRICING
We keep our pricing simple at Squish Marketing. When you first join us we charge £150 account set up fee, and from here it is just £200 per month for the on-going management, which includes:
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Campaign optimisation
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Keyword research
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Campaign monitoring
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Competition analysis
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Advert copy
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Reporting
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If you are looking for something more bespoke for larger campaigns we can deliver that too, just get in touch for a chat about what you are looking for.
Contact Us
e-Innovation Centre, Telford Innovation Campus, Priorslee, TF2 9FT
sarah@squishmarketing.com | Tel: 07507754448