Changes to the LinkedIn algorithm and what to do about them.

If you don’t work in social media full time, you’re likely busy running a business or juggling a million marketing priorities. So instead of leaving you to trawl the internet for what’s changed on LinkedIn (and what to actually do about it), we’ve done the legwork for you.

I’ve broken every key change down with simple, strategic tips to get your content seen, engaged with, and hopefully inspire your next post!

1. LinkedIn is prioritising relevance and expertise

The algorithm now looks at what your audience actually cares about. If your content helps them solve a problem, learn something new, or move forward in their role, you’re giving it exactly what it wants!  If it’s vague or generic, it needs a rethink!

What To Do:

• Share original insights from your industry experience

• Teach people something useful (quick tips, case studies, frameworks)

• Stay close to your niche. Speak to your specific audience and think about what will resonate with them.

Think: "What can I share that would make my target market save or send to a colleague?"

2. Engagement needs to be meaningful, not just numbers

Likes are fine, but it’s thoughtful comments that move the needle now. Conversations result in greater visibility of your content.

What To Do:

• Ask questions that spark actual opinions

• Share bold takes or “hot but helpful” truths people will want to weigh in on

• Don’t be afraid to get personal, but DO keep it relevant to your audience’s world

Pro tip: Comments over 15 words carry more weight, so invite real responses!

Dwell Time Matters

LinkedIn is tracking how long people actually stop and read your posts, even if they don’t engage. They call this ‘Dwell Time’. Content that captures attention for longer is likely to be put in front of a larger audience.

What To Do:

• Make your first line punchy and curiosity-grabbing

• Use formatting to keep posts scannable (short paragraphs, emojis to keep them reading, and careful use of white space)

• Tell stories or break down useful content in digestible chunks

4. Prioritising Content From Your Actual Network

Your content is more likely to reach people you’re directly connected to. But if it’s useful enough, it can travel beyond that.

What To Do:

• Grow your network intentionally. You need to be regularly connecting with your ideal audience

• Engage with other people’s posts in your niche to stay visible

• Don’t post and disappear. Build relationships through comments and DMs

Be present = be rewarded.

5. Native Content (That Stays on LinkedIn) Performs Best

LinkedIn is keeping eyeballs on-platform. External links are a no. Native images, videos, PDFs, carousels? They love that.

What To Do:

• Share value-packed carousels or quick guides in PDF format

• Instead of linking to blogs on your website, break them down into carousels or re-write them as a LinkedIn Article to keep users on platform.

• Save your links for the comments (or keep them secondary to the post’s value)

In short: Focus on keep people on the platform, don’t send them away.

Want to Get Serious About LinkedIn?

If you’re still treating LinkedIn like a “post and hope” platform, you’re missing a massive opportunity. With the right approach (and a little Squish magic), it can be one of your highest-performing channels.

Need help turning your ideas into scroll-stopping, algorithm-loving content? We’ve got you. Drop us a message or let’s book a chat.