Growing Social Media presence for Design in the Sand
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133%
Increase in Organic Impressions
From October 2024 to April 2025
9.4K
Overall Impressions
From October 2024 to April 2025
56%
Increase in organic engagement
From October 2024 to April 2025
910
Total organic engagements
From October 2024 to April 2025
The Challenge
Design in the Sand came to us with no social media strategy in place. They had an amazing product, which they were sharing on social media sporadically, but no form of plan or content strategy. The aim was to grow their following and raise awareness of the brand predominently focusing on Instagram.
What we delivered
We wanted people to really understand the story behind the brand and the products, which are hand crafted in the UK by a highly experienced craftsman. So we developed a content mix across each platform that brought to life the beauty of Cornwall, the workshop where the products are crafted, and the owner’s story.
We used stories to showcase more behind the scenes content and the day to day activity within the workshop. We coupled this with 3-4 grid posts per week that mixed educational and informative content, with product promotions and and products in ‘real-world’ settings.
The Results
Instagram Follower Growth
Through consistent posting and a content mix that covered the brand story, behind the scenes video, product promotion, and authoritative content, we have grown Design in the Sand's audience to 770 followers (and counting!)
Growth in Impressions
Impressions have increased by 86% over the last 6 months with a total of 8K impressions purely from organic content. This was achieved through consistent posting to what was originally a small audience that grew steadily as we generated more engagement.
Increase in Engagement on Instagram
We have increased engagement on Instagram by 27%. As well as producing a mix of content design to generate response, we also linked Pinterest to Instagram to tap into audiences searching for home design trends.
I can unreservedly recommend the team at squish for being committed, enthusiastic, knowledgeable, and just great to work with
Tim Downes
Design in the Sand
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How about a FREE Social Media Audit?
If you want to get a feel for how your social media platforms are performing right now, as well as get some of our expert insight in to how you can get better results, get your FREE audit!
We will look at your profile, your posts, and how effective your channels are at meeting your social media goals. All for FREE!
