If you run a small or medium sized business, chances are you want to use social media to increase brand awareness, generate new business leads, and drive more traffic to your website. However, there is also a good chance that you don’t have the internal resources or time to run a well-executed social media strategy that is really helping your business to grow.
This is where outsourcing your social media can be the best way forward for your business.
Outsourcing your social media to a management agency or social media consultant can help you to understand the best channels for your business, as well as how social media can help you to reach your business goals and generate a positive return on investment.
Here we look at some of the key benefits of outsourcing your social media management.
Save money
Employing a social media manager or marketing manager can be costly when you take into account all the additional expenditures that go along with a permanent salary.
By outsourcing your social media, you are accessing social media experts and simply paying for the hours you require. The agency or consultant you choose is responsible for generating a positive ROI every single month and demonstrating that return for your piece of mind. They do this without any of the risks associated with hiring a permanent member of staff and they guarantee you will be happy with the service. Basically, because if you are not, you can quite quickly and easily find someone else!
Have the freedom to focus on other areas
Though creating social media content can seem straight forward at the beginning, as time goes on coming up with new and engaging content that grows your audience can be a real challenge. Suddenly, what took a few minutes now takes days of thinking about new ideas and fresh designs.
Outsourcing your social media puts that commitment in someone else’s hands; namely someone who will be full of creative ideas on how you can stand out from your competitors and create content that helps you to meet your business goals. Whilst they’re doing that, you can focus on sales, finance, customer service, and all of the other things that are important to your business.
Get professional quality design
When you are trying to run your own social media, or utilising someone in the business who might not have the right skill set, producing posts that are visually appealing and professional can be a challenge. The presentation of your social media is vital in growing your brand online. For smaller business it can be the first interaction that potential customers have with your brand.
One of the major benefits of outsourcing your social media to a professional social media management company, is that you are accessing teams of people that can create high quality content using professional design tools. This gives your business the best possible representation online.
A schedule mapped out for you
It can be difficult to keep on top of your posting scheduling. You may find that some weeks you are posting every day, and then others you barely post at all. It all depends on workload that week!
Most social media management agencies will schedule all of your social media posts a month or so in advance, so you know you are going to be posting consistently every week. This is great for growing your audience and raising brand awareness.
Expert advice and support
Most people have the basics of social media sussed. Creating a post, sharing images and videos, and creating events are pretty straight forward and something most of us do outside of business development. But being able to create campaigns and effectively target specific audiences to maximise success takes careful strategy, time, and detailed targeting.
Utilising an external marketing agency for social media management gives you access to a team of experts who can get an understanding of your business goals, and then create a social media strategy that helps you achieve it.
To summarise
These are just a handful of the benefits that outsourcing your social media can generate for your business. Ultimately, it gives you access to highly skilled social media experts that don’t require the high-cost investment of building an in-house team or hiring a social media manager.
If you are at that point in your business where you want to grow your brand online but are bogged down in the day to day, or don’t have the resource you need to really utilise social media to your advantage, outsourcing is probably the right step forward for you and your business.
