About Me
Hi, I'm Sarah, and I started Squish because I knew there was a better way.
After more than 22 years working in marketing with corporates and SMEs, I'd seen a lot. I'd worked with countless suppliers and agencies, and honestly? Too many of them were underwhelming. The quality wasn't there. The service wasn't there. And I kept thinking — I can do this better.
So when my twins came along and I wanted a better balance in my life, starting my own business felt like the obvious next step. Squish was born.
Why social media?
Early on, Squish covered all areas of marketing. But I quickly realised that you can't be an expert in everything — and trying to be is doing your clients a disservice. Social media was where I loved to be, where things were constantly evolving, and where I could see real results for my clients. So I made a decision to go deep rather than wide — and I haven't looked back.
Now I work exclusively in social media, specialising in LinkedIn alongside Instagram and Facebook, helping busy SME owners who know social media matters but just don't have the time or headspace to do it properly.
What makes Squish different?
Two things matter more to me than anything else — the quality of the work and the quality of the service. I hold myself to a really high standard on both, because I know from experience how frustrating it is when an agency lets you down. When you work with me, you'll always know what's happening, why it's happening, and what results it's getting you.
No fluff. No jargon. Just really good social media, handled properly.
Sound like what you need?
Whether you want someone to take it completely off your plate, need resources to help you do it yourself, or just want an hour of focused advice — I'd love to help.
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